Or so the latest figures show.
Apparently the sales of the über-popular footwear have dropped by 43 %.
I admit, I never wore Crocs, I never even considered wearing them. What's more, I don't really know anyone who wears them.
But from what I can read, their problem - or rather, "problem" - is they are not only super-comfortable but they are also durable. People simply do not need to buy them repeatedly.
The solution? No: NOT reducing their quality or durability.
Widening their appeal is the obvious way to go.
Think of featuring really pretty legs, really funky music and the slogan:
THESE SHOES WERE MADE FOR WALKING
(In different typographies. That's part of the wider concept. If you're interested in the idea, let us know.)
Oh and by the way, just because this suggestion is out in the open, it does not mean it can be - or any other in this blog - appropriated with nary a thanks. It is ©Myosotis. And available for a price. :-)
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